The practice of giving a particular name to a product by a manufacturer is?

A. branding
B. standardization
C. publicity
D. advertising

Correct Answer: Option A

A. branding

Explanation

Branding is the process of creating a strong, positive perception of a company, its products or services in the customer’s mind by combining such elements as name, logo, design, mission statement, and a consistent theme throughout all marketing communications.

The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.