The most suitable channel for the sale of an aircraft is?

A. manufacturer-wholesaler-retailer-consumer
B. manufacture-wholesaler-consumer
C. manufacturer – retailer – consumer
D. manufacturer – consumer

Correct Answer: Option D

D. manufacturer – consumer

Explanation

Producer-Consumer: This is the oldest, shorter and simple channel of distribution. The producer sells the product directly without the involvement of any middle man. The sale can be made door to door through salesman, retail stores and direct mail. Certain industrial and consumer goods such as clothes, shoes, books, hosiery goods, cosmetics, household appliances, electronic goods, etc., may be sold through direct contact. Perishable goods such as vegetables and fruits can also be sold directly.