The main frame of selling directly to the consumers by manufacturers is to?

A. reduce transportation cost
B. make contact with individual consumers
C. discourage the activities of middlemen
D. maximize profit margin

Correct Answer:

Option B – make contact with individual consumers

Explanation

Direct selling allows you to further reinforce MSRP (manufacturer’s suggested retail price) and communicate directly with consumers about price points. Selling direct allows you to collect a goldmine of data. Better customer data leads to better promotions, better products, better relationships and more sales.