The elements that make up marketing planning are?

i. Situation analysis
ii. Market share
iii. Marketing objective
iv. Marketing strategy
v. Action programme

A. i, ii, iii, iv only
B. i, ii, iii, v, only
C. i, ii, iv, v, only
D. i, iii, iv, v, only

Correct Answer:

Option B – i, ii, iii, v, only