Commerce WAEC

The component of marketing mix that is put in a consumable form to satisfy the consumer is?

A. product
B. promotion
C. price
D. place

Correct Answer: Option A

A. product

Explanation

In marketing, a product is an object or system made available for consumer use; it is anything that can be offered to a market to satisfy the desire or need of a consumer. Product has a vital role in developing the strategy for the overall marketing mix which includes place, price and promotion.

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