Taking a new product to a particular part of the country to test the reaction of consumers to the product is referred to as?

A. sales promotion
B. sampling
C. merchandising
D. advertising

Correct Answer:

Option A – sales promotion

Explanation

Sales Promotion is one of the elements of the promotional mix.. Sales promotion uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. it means taking a product to a particular location in order to ascertain people’s reaction to it.