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WEEK 2.
SUBJECT: COMMERCE
CLASS: SS3
TOPIC: – INTRODUCTION TO MARKETING
CONTENT:
SUB-TOPIC 1: Meaning of marketing:
Marketing is the business activities that direct the flow of goods from the producers to the final consumer in order to satisfy consumers and leads to accomplishment of the company’s business.
Marketing creates time, place, possession and form utility. It arranges for production and making goods available at the right time, in the right place and form,
MARKET:
A market is any arrangement personal or impersonal, former or informer which facilitates with the exchange of goods and services whereby buyers and sellers are contact with one another and agree on price.
TYPES OF MARKET.
MARKET SEGMENTATION:
This is the process of dividing a total market into market groups consisting of people who have relatively similar product need. In other word, market segmentation is the division of a market into identifiable sub markets for the purpose of reaching target customers with most appropriate set of product mix, quality, price, advertisement etc.
Usually, there are two segmentation of market strategies employed by market professionals. These are:
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