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WEEK 2
TOPIC: Advertising
CONTENT:
Sub-Topic 1: Meaning and roles of advertising.
Meaning of advertising.
Advertising means calling the attention of members of the public (audience) to a product, service or an idea in order to induce them to buy. Advertising can also be defined as any paid from of non-personal communication of ideas, goods or services conveyed through media channels. It is non-personal because it is targeted to a group of individuals and not at a named individual.
Roles of advertising
The aims, roles, objectives or purpose of advertising are outlined below.
Sub-Topic 2: Types of advertising: (i) Informative (ii) Persuasive (iii) Competitive (iv) Mass and (v) specific
There are five types of advertising. They are:
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