SS2 Second Term Commerce Lesson Note – Advertising II

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WEEK 3

TOPIC: Advertising

CONTENT:

• Advertising Media: cinema; Windows display; catalogues; Hoarding (bill boards) etc.
• Advertising merits and demerits
• Consumer protection in advertising

Sub-Topic 2: Media or Means of Advertising

Advertising media are means through which information concerning goods and services are conveyed to the audience, target market or the general public. The following are the available advertising media:

1. The press, (newspapers, magazines, journals and books)
2. Television
3. Radio
4. Cinema
5. Hoarding(billboards)
6. Catalogue
7. window display
8. Exhibitions and trade fairs
9. Free samples
10. Posters and handbills.

The press/print Media: the press (newspaper, magazines/journals and books) as advertising media appeal to a general audience because of the extent of circulation which is usually throughout a country and beyond.

1. NEWSPAPERS: These exist on daily and weekly basis. There are various types which have national and local coverage and can be bought at cheap prices. They are good for goods and services which are in general use. In Nigeria, The Guardian and The Punch are some of the newspapers.
2. MAGAZINES/JOURNALS: These are on weekly, monthly or quarterly basis. They can be read by any one or certain classed of people or readers in a particular profession. Magazines appeal to the general audience as well as special groups-men, women, sports lovers, etc. Nigerian magazines include: Ovation, Newswatch, and Christian Women Mirror etc.

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