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WEEK 6
TOPIC: MASS MEDIA
CONTENT
(a) Meaning, Roles, and Impact
(b) Watchdog role.
Sub-Topic 1: MASS MEDIA
Meaning: Mass media can be defined as the media used for addressing or communicating with the masses. It is anything that serves as the source for communicating to and among a large audience at the same time.
Mass media consists of the various means by which information reaches large number of people, such as television, radio, movies, newspapers and the internet.
TYPES OF MASS MEDIA
Cassette players, which have now been renovated into iPods and CD players, are important invention.
Computer has turned the electronic around and has changed the faces of modern technology. Without computer internet would have been impossible.
ROLES OF MASS MEDIA
Mass media are useful in many areas including the following:
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