SS2 Commerce Lesson Note on Visual Communication

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VISUAL COMMUNICATION

This form of communication involves the visual display of information, wherein the message is understood or expressed with the help of visual aids. For example, topography, photography, signs, symbols, maps, colors, posters, banners and designs help the viewer understand the message visually. Visual communication is the transfer of information through the use of visual representation such as graph, pictorials from the sender to the receiver.

Advantages of visual communication

1. Information can be presented in a clear way.
2. The information can be seen as more interesting and appealing.
3. It shows actual situations.
4. It can reach many people at fixed date and time.

Disadvantages of visual communication

1. There is no immediate feedback.
2. Visual signals may be intercepted by external factors.
3. It is expensive to operate.

Non-verbal communication.

Non-verbal communication manages to convey the sender’s message without having to use words. This form of communication supersedes all other forms because of its usage and effectiveness. Nonverbal communication involves the use of physical ways of communication, such as tone of the voice, touch, and expressions. Symbols and sign language are also included in nonverbal communication. Body posture and language convey a lot of nonverbal messages when communicating verbally with someone.

Folded arms and crossed legs are some of the defensive nonverbal signals conveyed by people. Shaking hands, patting and touching, express feelings of intimacy. Facial expressions, gestures and eye contact are all different ways of communication. Creative and aesthetic nonverbal forms of communication include music, dancing and sculpturing.

Advantages of non-verbal communication

1. Meanings and expression of feelings are reinforced.
2. It saves time.

Disadvantages of non-verbal communication

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