SS2 Commerce Lesson Note on Communication

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TOPIC: COMMUNICATION

CONTENT:

1. Types of communication: Oral; Written, Visual; Non-verbal, etc.
2. Advantages and disadvantages of communication.

Sub-Topic 1: Meaning of communication and types of communication;

Meaning of communication

Communication is the act of sending and receiving information, feelings, ideas and opinions from one person to another through different media. Communication is a two way process which involve sending information and receiving feedback. Communication is simply the act of transferring information from one place to another.

IMPORTANCE OF COMMUNICATION

Communications are important to commerce because of the following.

1. They make internal trade possible
2. They make international trade possible
3. Communications break cultural barriers so that people of various ethnic nationalities are able to understand themselves better.
4. Communication help to link the producer and the consumer thereby making distribution of goods and services effective.
5. Communication is the life wire of today’s business organization. No business can exist without effective communication.
6. Communication has made transportation as an aid to trade efficient. This is because with wireless means of communication, ships and aircrafts are monitored and controlled to avoid accidents.

FORMS OR TYPES OF COMMUNICATION

There are mainly four types of communication which are used in various ways to convey the final message to the receiver.

1. oral communication or verbal communication

Verbal communication includes sounds, words, language, and speech. Speaking is an effective way of communicating and helps in expressing our emotions in words. This type of communication can be through face to face, telephone.

Advantages of oral communication

1. Oral communication allows for immediate feedback such as the opportunity to clarify doubt.
2. The sender is able to clarify messages sent to avoid confusion.
3. Oral messages are flexible and can easily be adapted to many diverse situations.
4. It is very fast.

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