The website has the complete lesson note for all the subjects in secondary school but this piece showcases the SS2 Commerce Lesson Note on Advertising. You can use the website search button to filter out the subject of interest to you.
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TOPIC: ADVERTISING
CONTENT:
Sub-Topic 1: Meaning and roles of advertising.
Meaning of advertising.
Advertising means calling the attention of members of the public (audience) to a product, service or an idea in order to induce them to buy. Advertising can also be defined as any paid from of non-personal communication of ideas, goods or services conveyed through media channels. It is non-personal because it is targeted to a group of individuals and not at a named individual.
Roles of advertising
The aims, roles, objectives or purpose of advertising are outlined below.
Evaluation
Sub-Topic 2: Types of advertising: (i) Informative (ii) Persuasive (iii) Competitive (iv) Mass and (v) specific
There are five types of advertising. They are:
Informative Advertising
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