SS1 Commerce Lesson Note on Large Scale Retailer

The website has the complete lesson note for all the subjects in secondary school but this piece showcases the SS1 Commerce Lesson Note on Large Scale Retailer. You can use the website search button to filter out the subject of interest to you.

CLICK HERE to download the complete Document: DOWNLOAD HERE

TOPIC: HOME TRADE

CONTENT:

1. Large scale retailer e.g., super market, mail order.
2. Modern trends in retailing (brand, self-service) etc.

What is home trade? Home trade is the act of buying and selling of goods and services.

SUB-TOPIC 1: LARGE-SCALE RETAILING:

SUPERMARKET: This is a large retailing business unit selling mainly food and household items with self service facilities. A supermarket may occupy a large surface area of about 200 meters. The large area enables the customers to move freely in order to make selection of goods needed.

 CHARACTERISTICS OF A SUPERMARKET

1. They specialize mainly in household goods and food items.
2. It deals in a variety of goods
3. Operation of self-service system: Customers can move round about the shop to select what they want to purchase without any assistance
4. Goods are displayed with price tags: all the items on displayed are pre- packed and have price tags affixed on them. There is no opportunity for bargaining.
5. Located around residential areas: goods are well displayed on shelves or counters to attract the attention of customers.
6. Bulky purchase: this is the act of buying goods in large quantities and sell them to customers at a lower price
7. Provision of basket and trolleys: This is provided in order to make shopping convenient for customers
8. Large storage facilities: a super market has large storage facilities to store goods until they are needed.
9. Specializes in household goods and food items
10. Huge capital required.

EVALUATION

• What is home trade?
• Briefly explain supermarket
• Mention 3 characteristics of a supermarket

ADVANTAGES/MERITS OF SUPERMARKET

1. Provision of self service system
2. Provision of shopping kits to make shopping convenient for their customers
3. Encourage the impulse buying; this is to encourage the customers and to catch their attention when goods are displayed on the counter and shelves.
4. Offer varieties of goods to customers
5. Low overhead cost: only few people are employed and therefore, the total overhead cost is reduced
6. Constant availability of goods
7. Low prices of goods
8. Goods are displayed with prices

DISADVANTAGES/DEMERITS OF SUPERMARKET

1. No credits facilities are granted to their customers because it may reduce the sales of goods
2. Lack of personal relationship: there is no personal contact between the customers and the attendant
3. High rate of pilferage: goods are always stolen because customers are allowed to move round without being checked.
4. No room for bargaining
5. Restricted to high-populated area
6. Inability to bargain.
7. High running cost.

Click on the Downloadable Button to get the FULL NOTE