Marketing is the process of creating value for a product or service and building strong customer relationships. It involves identifying customer needs, developing products or services to meet those needs, and promoting them effectively.

At its core, marketing is about understanding and influencing consumer behavior. Marketers analyze market trends, conduct market research, and develop marketing strategies to position their products or services in the minds of consumers. This includes product development, pricing, distribution, and promotion.

Effective marketing involves building a strong brand identity and creating a loyal customer base. It requires a deep understanding of the target market, effective communication, and the ability to adapt to changing consumer preferences. In today’s digital age, marketing has evolved to encompass a wide range of online and offline channels, including social media, content marketing, email marketing, and traditional advertising.

Ultimately, marketing is about creating value for customers and building long-term relationships. By understanding and meeting customer needs, businesses can achieve sustainable growth and success.

If you are interested in Studying Marketing in one of Nigeria Universities, below we have a list of universities offering Marketing in Nigeria.

Universities Offering Marketing

Abia State University, Uturu

Akwa Ibom State University, Ikot-Akpaden

Al- Hikmah University, Ilorin

Anambra State University, Uli

Babcock University, Ilishan-Remo

Baze University, FCT, Abuja

Caritas University, Amorji-Nike, Enugu

Christopher University, Mowe, Ogun State

Covenant University, Canaan Land, Ota

Crawford University, Faith City, Km 8, Atan-Agbara Road, Igbesa

Cross Rivers University Of Technology, Calabar

Delta State University, Abraka

Ebonyi State University, Abakaliki

Edwin Clark University, Kiagbodo, Delta State

Enugu State University Of Science And Technology, Enugu

Evangel University, Akaeze, Ebonyi State

Federal University Of Agriculture, Makurdi

Godfrey Okoye University, Urgwuomu- Nike

Gregory University, Uturu, Abia State

Hallmark University, Ijebu-Itele,Ogun State

Imo State University, Owerri

Madonna University, Okija

Mcpherson University, Seriki Sotayo, Ogun State

Michael Okpara University Of Agriculture, Umudike

National Open University Of Nigerian – Elearning

Nnamdi Azikiwe University, Awka

Redeemers University

Rivers State University Of Science And Technology, Port Harcourt

Salem University, Lokoja

Tansain University, Oba, Anambra State

University Of Benin, Benin City

University Of Calabar, Calabar

University Of Ilorin, Ilorin

University Of Jos, Jos

University Of Nigeria Nsukka

University Of Port-Harcourt

University Of Uyo

University Of Uyo ( – Elearning), Uyo

Usmanu Danfodiyo University ( – Elearning), Sokoto

Western Delta University, Oghara, Delta State