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Packaging Criteria
 Content:
Sub-Topic 1: Packaging and Packaging Criteria
Packaging is a system whereby goods are packed, wrapped, or put inside containers, weighed, and priced before they are arranged on the shelves in a store. This is the practice of putting agricultural produce in small containers. Packaging is one of the marketing activities especially channels of distribution. Packing prevents wastage, pests’ infestation, and contamination.
PURPOSE OF PACKAGING
The role of packaging in marketing has become quite significant as it is one of the ways companies make consumers notice their products. Common uses of packaging include:
CRITERIA FOR PACKAGING
Packing criteria include the following:
Evaluation
Sub-Topic 2: Advantages and Disadvantages of Packaging
Advantages of Packaging
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