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WEEK: 6

Topic: COMMUNICATION

CONTENT:

  1. Meaning of Communication
  2. Types or Method of Communication
  3. Means of communication: post, telephone, World Wide Web and courier services.
  4. Importance of communication in business.
  5. Services provided by Communication Agencies (a) Postal and telegraphic services (b) Telephone and internet services (c) Courier services.

Sub-Topic 1: MEANING OF COMMUNICATION AND TYPES OF COMMUNICATION

MEANING OF COMMUNICATION

Communication can be defined as the giving and receiving of messages or information between two or more parties.  It is an aid to trade. For communication to be effective, it must be clearly received, understood and acted upon.

Communication involves the sender; the message being sent and the receiver.  This is illustrated below: (diagram attached)

Communication is not a one-way affair.  The receiver also communicates the sender either directly or indirectly.

TYPES OF COMMUNICATION

There are three types of communication namely:

  1. Oral communication: This includes face-to-face discussions, radio transmission, telephone discussions, lectures, etc
  2. Written Communication: Examples are writing letters, sending e-mails, report writing, newspapers, magazines, etc.
  3. Non-verbal Communication: This can be in form of silence, shaking of the head, sign language (for the deaf), raising your eyebrow, etc.

MEANS OF COMMUNICATION

Means of communication can be broadly stated into 5 types: (a) Post (b) Telephone (c) World wide web (d) Courier service.

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