Explain the importance of communication to a businessman. – NABTEB QUESTION

The importance of communication to a businessman are:

i. Communication enables orders, messages and information to be passed quickly and accurately between businessmen.

ii. It links the whole world businessmen and commercial activities are promoted.

iii. Feedback is obtained from the consumers and passed on through the channel to the manufacturer and thus ensures improvement of products standard.

iv. It makes possible contact among people of different nations and thus widens the scope of distribution and trade.

v. It makes new and useful products know, thus increasing demand.

vi. It enhances mail order business, or cash on delivery.

vii. It is a form of proper interaction and cooperation between employers i.e. businessmen and the employees.

viii. It facilitates payment through the post office services of postal order, money order, and telegraphic money order.

ix. It enhances information on government economic and commercial policies to get to the people which will help the businessmen on the long run.

x. It reduces the risk and cost in travelling for business and other transactions.

xi. It supplies information about products.

xii. It provides relevant information for decision making in business.

xiii. It aids on the job training and development.

xiv. It reduces the cost of staff movement.

xv. It facilitates the advertisement of goods and services.