Explain FIVE media of advertising. – NABTEB QUESTION

The media of advertising are:-

I. RADIO

– It is a method of verbal advertising
– It is carried in different languages
– It has a wider coverage
– It is flexible because it has the ability to change messages quickly.
– Radio announcement only appeals to the ear, the picture is not seen
– It is not good for product demonstration
– It is relatively cheap

II. TELEVISION

– Advertising through television appeals to the senses of sight and hearing.
– It easily captures the attention of the audience
– The viewers are able to understand simply and quickly
– It has a wider coverage
– It is an expensive medium of advertising
– The pictures and impressions of television are too brief

III. NEWSPAPERS

– It is a printed medium of advertising
– It has a wider coverage
– It has a relatively long life because it can be stored
– Advertisement can be read as many times as possible
– Only those who are literate can read printed advertisements
– Newspaper advertisements are expensive

IV. MAGAZINES AND JOURNALS

– Pictures of products are colorful, hence captivating to the readers
– It can be stored
– It can be read as many times as possible
– Information such as uses of products, where obtainable and price can be copied down
– It can be read-only by those who are literates
– Cost of advertising is high
– Magazines and journals are periodicals

V. HOARDING OR POSTERS OR BILLBOARDS

– It is a method of advertising goods on large posters pasted on very large boards in conspicuous postings along major roads.
– The pictures are bold and bright to capture attention very easily
– Words describing the advertising are bold, few and easy to read and understand
– Hoarding is found mainly along the roads, market places, major roundabouts, motor parks, railway stations, inside bus-stop shelters e.t.c.
– The message on hoarding boards are too brief and unable to give full information about the product
– It is expensive to erect

VI. CINEMA

– Advertisement on cinema combines sight and sound
– It is usually focused to a target audience like teenagers
– It adds color and is distinct because of its large screen with magnified images
– Only those in the cinema hall can see the advertisement
– The value of the product can be projected out of proportion by means of electrical and photographic devices
– It is not common in rural areas

VII. CATALOGUES

– It shows beautiful pictures of goods
– The coloration can appeal and arouse the interest of customers
– It is persuasive in nature
– It is expensive to produce
– Its circulation is limited

VIII. LEAFLETS, HANDBILLS AND CIRCULARS

– These are lesser than catalogues in terms of cost and contents
– They are the single leaf of papers with goods which may or may not be drawn on them
– They are educative and informative
– They have wide coverage in circulation
– They can be easily destroyed if they fall into wrong hands

IX. MOBILE SHOPS AND LOUDSPEAKERS OR BELL

– These are vans used as mobile shops with loudspeakers on top of them for purpose of advertising their products
– These vans go to remote parts of the country advertising goods
– They use melodious music and some dancers to attract customers
– Use of products can be attended to
– Immediate sales can be made
– It involves high overhead cost

X. WINDOW DISPLAY

– This is a method of displaying goods on the windows, on shelves, in front of houses e.t.c.
– Goods are correctly arranged so that they can attract customers passing in front of them
– It brings about impulsive buying
– It is appealing and persuasive
– It involves high overhead costs

XI. TRADE FAIR AND EXHIBITIONS

– Goods are displayed in stands of different firms
– Products are displayed, tested and demonstrated
– Orders can be taken at trade fairs and exhibitions
– They attract international and local producers and customers
– They are very expensive to organize.

XII. FREE SAMPLES

– Newly-made products are distributed to consumers free of charge
– Consumers are able to test the products
– Impressions and images of such products are printed on samples
– Samples should be singlet, pens, pencils, caps, etc.
– Recipients of these gifts go about with them and thereby help to advertise the goods.

XIII. MECHANICAL DEVICES OR NEON SIGNS

– Bright lights are used to project the products
– Products are made to make certain movement which projects the nature and image of such products.
– It makes use of electrical devices or techniques which easily capture the attention of the public.