Explain FIVE functions of a retailer to the consumer. – NABTEB QUESTION

FUNCTIONS OF A RETAILER TO THE CONSUMER ARE:

i. He stocks variety of goods

ii. He sells in units

iii. He brings the goods closer to the customer

iv. He completes the process of production by weighing, measuring, labeling and packaging.

v. He advertises the goods to create awareness for the consumer

vi. He allows credit facilities to the consumer

vii. He educates, informs, demonstrates and advises the consumer on how to use certain goods especially goods that need technical knowledge.

viii. He performs after-sales service to the consumer like delivery, repairs and installation services.

ix. He opens at convenient hours for the consumer. He opens very early in the morning and stays till late in the evening every day including weekends and public holidays.