A set of controllable variables that a firm uses to pursue it’s objectives is?

3 years ago

A. product mix B. product concept C. selling concept D. marketing mix Correct Answer: Option D - marketing mix

A company’s orientation that concentrates on mass distribution and low cost of it’s products is a?

3 years ago

A. product concept B. production concept C. marketing concept D. selling concept Correct Answer: Option B - production concept

Which of the following business orientations stresses that promotional efforts are necessary before customers buy a product?

3 years ago

A. production concept B. product concept C. selling concept D. marketing concept Correct Answer: Option C - selling concept

The first institution to introduce a degree programme in marketing in Nigeria is University of?

3 years ago

A. Ibadan B. Nigeria, Nsukka C. Lagos D. Jos Correct Answer: Option B - Nigeria, Nsukka

Which of the following items is an example of industrial goods?

3 years ago

A. Cassava tuber B. Toothpaste C. Bread D. Cake Correct Answer: Option A - Cassava tuber

________ are less quick to accepting innovations which might be largely due to some of the aforementioned factors

3 years ago

A. Never adopters B. Late adopters C. Early adopters D. Innovators Correct Answer: Option C - Early adopters Explanation Early…

______ introduce new ideas of farming seen in other places to their dwelling.

3 years ago

A. Innovators B. Early adopters C. Late adopters D. Never adopters Correct Answer: Option A - Innovators Explanation Innovators introduce…

The following are categories of farmers based on adoption of innovation except

3 years ago

A. Innovators B. Early adopters C. Late adopters D. Never innovators Correct Answer: Option D - Never innovators Explanation Never…

The following problems are encountered by an agricultural extension agent except?

3 years ago

A. Language barriers B. Uncoordinated efforts by government agencies C. High level of literacy among farmers D. High level of…