An information required for marketing planning is?

3 years ago

A. product quality control mechanism B. company's recruitment policy C. previous year's sales volume D. company's financial policy Correct Answer:…

The process of collecting and analyzing relevant information to solve a marketing problem is marketing

3 years ago

A. intelligence B. research C. audit D. planning Correct Answer: Option C - audit

The last stage in the consumer buying decision process is?

3 years ago

A. information search B. evaluation of alternatives C. problem recognition D. post-purchase decision Correct Answer: Option D - post-purchase decision

At what stage in the buying process does a consumer consider product attributes of valuable brands?

3 years ago

A. Alternative search B. Alternative evaluation C. Purchase decision D. Post-purchase decision Correct Answer: Option B - Alternative evaluation

Which of the following statements explains an organizational market

3 years ago

A. Buyers are widespread B. Buyers are price conscious C. Purchasing is on a first-come, first-served basis D. Purchasing is…

Companies that purchase goods for further processing is an example of?

3 years ago

A. a consumer market B. an industrial market C. a reseller market D. a government market Correct Answer: Option B…

Milk; sugar and bread bought by Amaka for her children’s breakfast is an example of?

3 years ago

A. shopping goods B. convenience goods C. specialty goods D. unsought goods Correct Answer: Option B - convenience goods

In marketing; the term product refers to?

3 years ago

A. any item that can be seen or touched B. anything that can be offered for consumption C. goods and…

Which marketing mix element is applicable when a firm provides parking space for it’s customers?

3 years ago

A. process B. people C. price D. promotion Correct Answer: Option D - promotion

A feature of product as a marketing mix element is?

3 years ago

A. credit terms B. warranty C. cash discount D. allowances Correct Answer: Option B - warranty