The channel member who does not take title to goods is the?

3 years ago

A. retailer B. wholesaler C. agent D. distributor Correct Answer: Option C - wholesaler

An example of merchandising activity is?

3 years ago

A. canvassing for customers by salesmen B. displaying product at the retail store C. distribution of goods to customers D.…

The creation of awareness for a product at the point of sale is?

3 years ago

A. sales promotion B. sampling C. personal selling D. merchandising Correct Answer: Option B = sampling

Coupon is used as a sale promotional tool targeted at?

3 years ago

A. wholesalers B. consumers C. retailers D. salesmen Correct Answer: Option B - consumers

A reason for granting quantity discount is to?

3 years ago

A. encourage prompt payment B. encourage bulk purchases C. make sales outlet popular D. encourage competitions Correct Answer: Option B…

An example of a non-personal means of reaching the target audience by an identified sponsor is

3 years ago

A. personal selling B. coupon C. sales promotion D. billboard Correct Answer: Option D - billboard

Which of the following activities is not a function of advertising? It

3 years ago

A. informs the audience about a product B. reminds the audience about a product C. is used in place of…

What is the retailer’s profit per bag of rice if he incurs an additional cost of N500 on each bag of rice?

3 years ago

A retailer's cost and selling price for a bag of rice are N10,000 and N14,000 respectively. A. N3,000 B. N3,500…

What is the company’s mark-up on cost?

3 years ago

A retailer's cost and selling price for a bag of rice are N10,000 and N14,000 respectively. A. 28.6% B. 35%…

The purpose of feedback from customers who use a company’s product is to?

3 years ago

A. train marketing staff B. improve the quality of products C. determine distribution channel to adopt D. determine the promotional…