A. Marketing concepts
B. Selling concepts
C. Consumerism
D. Market segmentation
Correct Answer:
Option A – Marketing concepts
Explanation
The marketing concept is a customer-centered “sense and responds” philosophy. The job is not to find the right customers for your product but to find the right products for your customers
The marketing concept is the belief that companies must assess the needs of their consumers first and foremost. Based on those needs, companies can make decisions in order to satisfy their consumers’ needs, better than their competition
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