Categories: Marketing WAEC

An arrangement whereby an organization charges a fee or royalty for the use of its technology in international marketing is?
An arrangement whereby an organization charges a fee or royalty for the use of its technology in international marketing is?An arrangement whereby an organization charges a fee or royalty for the use of its technology in international marketing is?

A. Licensing.
B. Franchising.
C. Joint venture.
D. Strategic alliance.

Correct Answer:

Option A – Licensing

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