An advertising campaign designed to sell one’s own products at the expense of other brands is?

A. competitive
B. persuasive
C. direct
D. informative

Correct Answer: Option A

A. competitive

Explanation

Competitive advertising is an effort by at least one company to create a contrast between its product and the same or similar product offerings by competitors. By establishing a contrast for the consumer and trying to influence the consumer’s buying choice, this company hopes to obtain a larger market share.