Commerce WAEC

All activities aimed at the creation of a good image for an organization are referred to as?

A. market segmentation
B. market research
C. public relation
D. consumer orientation

Correct Answer: Option C

C. public relation

Explanation

Public relations (PR) is the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations specialists establish and maintain relationships with an organization’s target audience, the media, relevant trade media, and other opinion leaders. helping the organization/individual maintain a good public outlook.

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