A rational consumer will purchase a product whose price is?

A. greater than his marginal utility
B. less than his marginal utility
C. equal to his marginal utility
D. equal to his total utility

Correct Answer: Option C

C. equal to his marginal utility

Explanation

A consumer is rational if he decides for the option that maximizes his/her utility. When studying the bachelor for Economics, in microeconomics class, the teacher would always tell you that it is assumed that consumers are rational, meaning that they maximize their profits based on their utility payoffs.