Categories: Marketing WAEC

A method of engaging in international marketing by which a company gives another the right to use its patent and trademark for a fee is?
A method of engaging in international marketing by which a company gives another the right to use its patent and trademark for a fee is?A method of engaging in international marketing by which a company gives another the right to use its patent and trademark for a fee is?

A. consortium
B. importing
C. licensing
D. exporting

Correct Answer:

Option C = licensing

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