A major function of the retailer is to?

A. grant credit to the wholesaler
B. break bulk and sell products in small units
C. reduce cost of distribution
D. generate demand for products through advertisement

Correct Answer:

Option B – break bulk and sell products in small units

Explanation

The primary function of a retailer is selling the products in small units to the consumers/customers. They also perform several marketing functions such as sales promotion, advertising and point of purchase display etc.