A disadvantage of personal selling is that it?

A. Increase a company’s number of customers
B. Reduces a company area of patronage
C. Increases a company’s operating costs
D. Decreases a company’s operating costs

Correct Answer:

Option C – Increases a company’s operating costs

Explanation

Personal selling is also known as face-to-face selling in which one person who is the salesman tries to convince the customer in buying a product. The major disadvantage is increase in the company’s operating cost

the cost of operating personal selling is high