A business that focuses attention on the quality of the goods produced by precisely knowing what the consumers desire is said to be operation the?

A. product mix
B. promotion mix
C. marketing concept
D. product orientation.

Correct Answer:

Option C – promotion mix

Explanation

The marketing concept is the belief that companies must assess the needs of their consumers first and foremost. Based on those needs, companies can make decisions in order to satisfy their consumers’ needs, better than their competition.